At HamCation in Orlando last weekend, Ken, KN2D, gave the above presentation on how to increase your club’s member participation. He’s a marketing guy by profession, and it shows.
He does have some great ideas about how to get members more engaged. One of the ideas that I especially liked was asking inactive members why they don’t participate in more club activities. Ken says, “They pay their dues, but that’s all they do. Ask them why they aren’t active in the club and what would what would get them more involved.” We’ve talked about doing a membership survey in our club, but I think that asking these questions of inactive members is simpler and could be just as effective.
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