Radio Listening Declining among Young
/Fewer than half of young people aged 11-15 listen to live radio on a weekly basis
Last November Ofcom published a report Digital Day 2014 focusing on the data from the young person's quantitative 3-day diary study.
The report notes that just 42% of young people said they listened to live radio during the week. Instead among those aged 11-15, listening to online or digital ‘pull’ content was popular.
Tablets, such as iPads etc, are the most-used device among 6-11 year olds after TV sets, just 27% of that age group have a smartphone.
Only 15% of those aged 11-15 now use the old text&talk non-smart phones compared with 67% of that age group who use smart phones every week.
Read Digital Day 2014: Results from the children’s diary study PDF - http://stakeholders.ofcom.org.uk/market-data-research/other/cross-media/digital-day/2014/digital-day-childrens
An Ofcom report released on March 19 has discovered, perhaps unsurprisingly, that young people multitask read -
