Bryan Broadcasting Corp. has filed a petition for rulemaking asking the commission to initiate a proceeding to authorize the MA3 all-digital mode of HD Radio for any AM station that chooses to do so.
Permitting such modernization would “give AM broadcasters a needed innovative tool with which to compete” without harming others in the spectrum ecosystem, it wrote.
Bryan is licensee of four AM stations, five FMs and six FM translators in Central Texas. Ben Downs is the Vice President and General Manager, and submitted the petition along with the company’s attorney David Oxenford of Wilkinson Barker Knauer. Downs also has served on the NAB board in the past, and he has been a vocal advocate for various regulatory steps to “revitalize” the AM band.
All HD Radio receivers in the market that have AM functionality would be able to receive such all-digital signals. But legacy AM receivers would not, which has long been a barrier to serious discussion of all-digital. Now, some observers say, the availability of FM translators for AM licensees has made something that once seemed unthinkable at least worth discussing.