UK SW Radio Listenership Continues Steep Decline

Figures published by the BBC show more people are listen directly to World Service English via the internet than by any other method

BBC-UK SW Radio Listenership Continues Steep Decline.jpg

The Global Audience Measure (GAM) figures indicate how many adults the BBC reached weekly with its news and entertainment content in the year 2017/18.

The BBC World Service, which has just undertaken its biggest expansion since the 1940s, has seen its audience increase by 10m, to 279m. The total global news audience has risen by a million, to 347m.

The shortwave radio audience has virtually disappeared in Pakistan, and is down substantially in Nigeria.

BBC Report - http://www.bbc.co.uk/mediacentre/latestnews/2018/bbc-global-audience